If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now wave and touch to customize your prize ride. The experience starts at the Audi City showroom in London, where you kick off the process by choosing one of the German automaker’s 36 models. Then, you can browse the vehicle on a 210-inch HD display with a Kinect to read your gestures as you swipe around to take the tour. From there, a 32-inch 3M multitouch display helps you customize your machine, even letting you use physical RFID-equipped cloth and paint samples to dial in the specs. Once your Teutonic buggy is just so, you can save everything on a USB key, print out a custom brochure and even share the enthralling details on Facebook or Twitter. Read the full story at Engadget.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousThe iPad Game That Took 9 Years (And an Epic Disney Fail) to Finish NextMicrosoft under investigation for not fulfilling browser choice pledge

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.