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It’s been a big week for Microsoft. At a press conference shrouded in mystery, the company announced its first tablet computer. Yesterday, it followed up by releasing details about its newest mobile operating system, Windows Phone 8. Since entering the mobile phone market, Microsoft has struggled to keep up with Android and Apple, but don’t count them out just yet. Though Microsoft lags behind its competitors in mobile device sales, Windows Phone 7.5 has an elegant easy to use interface and Windows Phone 8 will be very similar. The new OS will also be tied very closely to the desktop version of Windows 8 offering extraordinary integration between the Microsoft Office suite, Xbox 360 and Microsoft’s new Skydrive storage cloud. Apple creates such a media storm that it’s easy to forget that over 90% of personal computer users live in a Windows world. And seamless integration between phone and PC could make all the difference for Microsoft.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.