Twitter to Allow More Targeted Advertising

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After announcing they would allow advertising on the mobile platform, Twitter has now announced a plan to offer more options to advertisers. You may begin to notice more ‘Promoted Products’ that are based on your interests and device. Read the full story at TechCrunch

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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