If you have a smart phone or tablet, you probably get excited when you find out that the new game everyone is talking about is free to download. Sure it has pesky little ads on the bottom, but those are easy to ignore. In-app adds may be more than just annoying though. A new study finds that those ads may be sucking the life out of your battery.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.