If you have a smart phone or tablet, you probably get excited when you find out that the new game everyone is talking about is free to download. Sure it has pesky little ads on the bottom, but those are easy to ignore. In-app adds may be more than just annoying though. A new study finds that those ads may be sucking the life out of your battery.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.