Shelly Palmer Radio Report – March 29, 2012

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The Wall Street Journal and Parks Associates did a survey of Apple iPhone 4S users to see how much they liked using Siri, Apple’s personal digital assistant.  Not surprisingly, usage is limited and it’s pretty easy to understand why.  Let’s try Siri, schedule a call for me and John Doe tomorrow at 4pm.  After about 10 seconds Siri says, “I don’t see John Doe in your contacts perhaps you meant one of these 22.”  This is a pretty typical response, and, as you can hear, it is not very useful.  How about traffic conditions, what’s the traffic like. “Getting your current location, here’s the traffic.”  One for two isn’t bad, but this still feels more like a parlor trick than a paradigm shift.  Are there alternatives to Siri?  My favorite can be found on the Google Mobile app.  Just touch the microphone and tell Google what you’re looking for, the results are almost instant.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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