Shelly Palmer Radio Report – November 25, 2011

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Black Friday and Cyber Monday sales offer many deep discounts on electronics, but buyer beware! First, many sites sell refurbished or b-stock at a deep discount – a big money saver, but do you want to give an open-box special as a gift?  Research model and SKU numbers to make sure you’re not being offered an outdated item. Next, look out for outrageous shipping and handling charges. Many sites hide these charges until you are in the final stages of checking out. Excessive shipping and handling charges are a very common way to get you to pay full price without realizing it. And finally, make sure whatever you buy online has a United States Warranty.  Many sites sell gray market goods – which are new, perfect units made to be sold in other countries.  Often, manufacturers will not honor gray market warrantees here in the US.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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