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Black Friday and Cyber Monday sales offer many deep discounts on electronics, but buyer beware! First, many sites sell refurbished or b-stock at a deep discount – a big money saver, but do you want to give an open-box special as a gift? Research model and SKU numbers to make sure you’re not being offered an outdated item. Next, look out for outrageous shipping and handling charges. Many sites hide these charges until you are in the final stages of checking out. Excessive shipping and handling charges are a very common way to get you to pay full price without realizing it. And finally, make sure whatever you buy online has a United States Warranty. Many sites sell gray market goods – which are new, perfect units made to be sold in other countries. Often, manufacturers will not honor gray market warrantees here in the US.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.