Shelly Palmer Radio Report – April 7, 2011

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YouTube plans on revamping its site by introducing around 20 premium channels that would feature professionally produced content. With a reported budget of $100 million, YouTube hopes the changes will have users spending more time on the site. Each channel will feature weekly content consisting of five to ten hours of original programming. In other news, holding class online is becoming a popular method of teaching for many school curriculums. But, many critics argue that the sudden interest in technology is merely a cost-saving measure. The number of students taking online courses has risen 47% in the past two years. And finally, Microsoft is going to partner with Toyota to help create smart-grid technology for Toyota’s electric vehicles. The grids will provide detailed efficiency information to drivers and could help reduce carbon dioxide emissions by 75%. Microsoft said it has plans for continued investment in the automotive industry.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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