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For the first time in history, online advertising revenue surpassed newspapers. With a 15% increase from last year, online advertising brought in $26 billion versus $22.8 billion from newspapers. The double-digit growth during an economic recession suggests that even more dollars will be shifted online. In other news, a recent study by the World Economic Forum reveals that the United States trails behind four other countries in its use of computer and telecom technology. Sweden, Singapore, Finland and Switzerland are 2010’s leaders based on qualifiers like registered patents, mobile device usage and venture capital. The United States also ranked 52nd in math and science education. And finally, IBM is working on smartphone technology that could help alleviate your commute. Its Traffic Prediction Tool analyzes real-time data from traffic sensors and predicts commuter behavior so you don’t have to. IBM is currently testing the software with the California Department of Transportation.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.