Shelly Palmer Radio Report – January 26, 2011

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Facebook is rolling out a new ad platform that will allow advertisers to turn your status updates into promoted content. If you check-in to a location or like a brand, companies can turn the status into a “sponsored story” ad. Your update will appear in your news feed in addition to the paid ad – and you can’t opt-out. In other news, Verizon Wireless’ COO, Lowell McAdam, confirmed the $30 a month unlimited data plan for iPhone users. The special pricing is merely an incentive for new customers and isn’t expected to last for very long. Verizon announced that it plans to move to tiered data plans similar to those offered by AT&T. And finally, The National Assessment of Educational Progress has released 2009 science scores that reveal most U.S. students are not proficient in the subject. Twelfth-graders performed the worst, with only 21% scoring proficient or better. Perhaps most troubling – less than 2% of students scored at advanced levels.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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