THE FCC has issued almost $3 million in fines to companies that are still shipping TV sets without digital tuners. As of March 1st, all TV’s that are shipped must be capable of receiving a digital TV signal. The Commission has also been warning retailers that they must display proper Consumer Alerts on sets that do not contain digital tuners.
NBC will air a live commercial during next Tuesday’s “The Tonight Show.” The advertiser, Garmin International, is looking to combat commercial-skipping on DVR’s. The spot will air before a commercial break, and be followed by a recorded ad during the break.
MTV will add user-generated content to two of its series this month. One of the shows, “Circuitz,” had previously been canceled. MTV is hoping that user-generated content will revitalize the sketch-comedy program.
LG is planning a new user-generated campaign for the summer. The cellphone-maker has teamed up with Billboard.com to give young concert-goers a chance to spread their concert reviews across the web. Readers will determine the best concert critics. The promotion is mobile-only, and will utilize Sprite Yard, Coca-Cola’s new mobile branded social network.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.