DLA
I was proud to announce the winners of the 2012 Digital Leadership Awards on Thursday at the Media Technology Summit 2012. The Digital Leadership Awards™ are bestowed by the Digital Leadership Academy to honor senior executives, artists, educators, public servants and government officials who have demonstrated outstanding achievement in the conception, creation and execution of Continue Reading →
Big Bird
In the midst of Big Bird-gate, PBS shrewdly purchased the character’s name as an advertising keyword on Twitter to promote the public broadcaster on the social network. The decision shows how companies are learning to respond to the massive but short-lived ad opportunities that bubble up on social media. First, some context. If you somehow Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/121005_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Facebook hit a significant milestone on Thursday: CEO Mark Zuckerberg announced that the social network now has over one billion – that’s billion with a B – daily users, with 600 million of those users active on Facebook’s mobile platform. Twitter, meanwhile, set a record of its Continue Reading →
United States of Twitter
Wednesday night’s U.S. presidential debate in Denver, Colo. was the most-tweeted-about event in American political history, dwarfing records set by this year’s Democratic National Convention and Republican National Convention. In total, the debate between U.S. President Barack Obama and Republican presidential candidate Mitt Romney generated 10.3 million tweets in 90 minutes — a political-event record, Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/121004_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] We all know that social networking has many features, from keeping in touch with friends to finding out about our favorite celebrity personalities. Now, we can firmly add crime-fighting to that list. The NYPD is increasing its online investigative department after arresting 49 gang members from two Continue Reading →