Shelly Palmer Radio Report – October 5, 2012

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Facebook hit a significant milestone on Thursday: CEO Mark Zuckerberg announced that the social network now has over one billion – that’s billion with a B – daily users, with 600 million of those users active on Facebook’s mobile platform. Twitter, meanwhile, set a record of its own this week: Wednesday night’s Presidential debate was the most tweeted-about political event in the site’s history, as the showdown between President Obama and Governor Romney generated 10.3 million tweets in 90 minutes. All these numbers, users and tweets floating around made me realize something: While Facebook has a substantially larger base of active users, Twitter is the medium that people flock to when there’s a major live event happening. Whether it’s a Super Bowl, award show or Presidential debate, Twitter is THE place to go for additional real-time commentary. Wedneday’s debate became really good TV when you added Twitter to the mix, whether you were doing so for additional insight or comic relief. Facebook… not so much.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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