Twitter

Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate Continue Reading →

Online video isn’t just growing fast, it’s growing faster than any other type of consumer service offering – and soon it’s going to be even more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast. The newest edition of Cisco’s data-heavy report on how we all spend our time and Continue Reading →

Allow me to start with a personal declaration: As a media researcher who has tracked the word of mouth generated by many advertising campaigns, I am excited by the impending launch of social TV ratings. Slated to come on stream in Q4 this year, social TV ratings should catapult the concept of TV audience ratings Continue Reading →

Hours after Twitter rolled out support for two-step verification, Kim Dotcom has claimed credit for inventing the security feature. In a series of tweets, the embattled Megaupload founder points to a patent dating back to 1997 as proof for his claim, and accuses companies including Google, Facebook, and Twitter of infringing his intellectual property rights. Continue Reading →

Twitter CEO Dick Costolo took the stage in Manhattan this morning to talk with a crowd of the biggest advertisers and brands from Madison Avenue. He brought up a slide of a recent tweet, featuring a picture of race cars spinning out of control. “Usually when there is a crash at the Daytona 500 the Continue Reading →

After months of people yelling at them to increase security, Twitter finally began to roll out two-step verification for its accounts on Wednesday. To ensure that your account is protected, you should enable two-step verification immediately. It only takes about two minutes, and all you need is a cell phone. What is Two-Step Verification? Two-step Continue Reading →

Twitter has announced that it is finally rolling out two-step authentication for accounts, a much-needed security feature that comes after several months of high-profile Twitter account hacks. This feature can be enabled in the Twitter settings menu for any account that has both a confirmed email address and a verified phone number. Once activated, you’ll Continue Reading →

Twitter just unveiled the Lead Generation Card, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them Continue Reading →

Twitter is a great way to get a message or a link out to the world of people who care what you have to say … but what if you mistype or send the wrong URL? If people have re-tweeted you, things can get tricky pretty quickly. That’s where Retwact comes into play. Retwact lets Continue Reading →

What social networks are teens flocking to these days? That’s the billion dollar question as we see companies like Yahoo snapping up Tumblr in an effort to keep a younger audience. But teens are a tough audience to predict, and trends can change dramatically even in a single year. About 24 percent of teens who Continue Reading →