Twitter
Twitter is looking to encourage more private discussions on its service. CEO Dick Costolo would like to have a “whisper mode” that allows users to take public conversations and discuss them solely with friends, according to a video interview with Bloomberg. While the social network is public-first, meaning content is shared with everyone by default Continue Reading →
Twitter
Twitter appears to be quietly rolling out a long-awaited, extra sneaky feature on its mobile app. Now, users have been reporting a new option that lets you “mute” certain users. In other words, a totally undetectable unfollow. You can already mute certain users (along with keywords and hashtags) in the Twitter-acquired desktop app, Tweetdeck, but Continue Reading →
Twitter
Twitter has been hit by an avalanche of malicious tweets that are being sent by thousands of compromised user accounts. The ongoing attack, which was about two hours old and showed no signs of abating as this post was about to go live, appeared to be linked to security breaches affecting third-party sites and apps. Continue Reading →
Social TV
Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload Continue Reading →
Twitter
It looks like Twitter is hoping to earn more ad dollars from mobile app publishers and developers. The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to “an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.” Continue Reading →
Gnip
After a longstanding relationship with the company, Twitter has decided to acquire Gnip, “a leading provider of social data.” Numerous deals hammered out over the last few years have allowed Gnip to sell access to a realtime “firehose” of activity on Twitter and the full historical archive of public tweets. “Gnip has played a crucial Continue Reading →
Second Screen
We see the term the “second screen” thrown around all the time, a concept that refers to the belief that the immediacy of social media across phones and tablets makes television watching a communal experience. The thinking goes that Twitter and Facebook are portals into our consumption habits, allowing us to hurl breathless critiques–and, sometimes, Continue Reading →
Twitter
Twitter announced on Thursday it is rolling out real-time interactive notifications on the Web. When someone engages with your account, you will now be notified if you’re using Twitter.com. The feature is rolling out “over the coming weeks.” More specifically, you will receive notifications if someone has replied, favorited, or retweeted one of your tweets. Continue Reading →
Twitter
Twitter is no stranger to trying out new features on its social networking platform, with recent news that it is in the process of testing and rolling out no less than 15 different ad units, at least some of which are already popping up for users. The latest news highlights a feature that focuses Twitter Continue Reading →