Twitter

Twitter has announced it’s acquiring live-TV clipping service SnappyTV, a platform used by broadcasters and rights-holders to edit and distribute snippets of live TV across the social sphere shortly after they’re first aired. Launched in 2010, San Francisco-based SnappyTV has been been partnering with the likes of FOX Sports, NBC Sports, CBS, HBO, and NBA. Continue Reading →

GIFs have finally come to Twitter. On Twitter’s website as well as its iOS and Android apps, you’ll be able to watch a GIF in your timeline by clicking a play button that shows up over top of them. GIFs won’t animate automatically, likely to prevent you from downloading large files that you don’t need. Continue Reading →

You’ve heard this before: live-tweeting can increase your social media engagement, expand your network, build brand awareness and position you as an industry authority. The list goes on. I’ve live-tweeted every conference I’ve attended for the past couple of years. I thought I followed the best practices. I would take a picture of the panel, Continue Reading →

Last month, a Recode rumor suggested Twitter was looking to buy Soundcloud, only to have a WSJ rumor say that “the numbers didn’t add up” for a deal to go through. On Wednesday, we learned that Twitter considered buying not just Soundcloud, but also looked into making offers for Pandora as well as Spotify, according Continue Reading →

Tech giants Google and Twitter have had difficulties seeing eye-to-eye since the end of their partnership in 2011, but it appears Google is putting old grievances aside for a greater good. As of Tuesday, Google Public Alerts has begun incorporating tweets from disaster-struck locations. Extracted from Twitter’s public API, these notifications are used to supplement Continue Reading →

Twitter on Thursday made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on Continue Reading →

Microsoft on Wednesday announced 46 new apps coming to its Xbox platform. The company says this will increase apps on its gaming platform by 25 percent, bringing the total to over 225 apps around the world. The timing of the news should surprise no one: the June update started rolling out last night, and it Continue Reading →

It just got a lot easier to let all your Facebook friends know exactly what you’re watching on TV. Facebook recently announced a new feature for its mobile app that activates your phone’s microphone to recognize the TV show you’re watching or song you’re listening to. You’re then able to easily share this info to Continue Reading →

On Tuesday, Billboard and Twitter officially launch the Billboard Twitter Real-Time Charts. These new, interactive charts redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S. The first of the real-time charts, the Billboard Trending 140, is an up to the minute ranking Continue Reading →

Omnicom Media Group announced a mobile-focused deal with Twitter on Tuesday, worth $230 million over the next two years. The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September. In addition to locking in ad rates and inventory access for Continue Reading →