Coinbase's remarkably clever "Less talk, more Bitcoin" Super Bowl TV commercial was so effective that it appears to have broken the internet. (The site was down for a while during the game.) Continue Reading →
Super Bowl
Posts I've written about Super Bowl. Subscribe to my newsletter to make sure you don't miss anything.
How do you turn a small marketing budget into an awareness powerhouse? Reddit's five-second regional ad during the Super Bowl did that and more. You may not have seen it (it only ran in nine of the top 10 markets), but it was genius. Continue Reading →
If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →
Shelly Palmer talks with Kerry Drew and Bianca Peters about Google's "Loretta" Super Bowl commercial and why he believes that Google should have put a disclaimer on the spot warning potential users about how it would use the data gathered. Original Airdate: February 4, 2020 on Fox 5's Good Day New York Continue Reading →
Bubbling around $5.6 million per unit, a Super Bowl commercial is about the most money you can spend on 30 seconds of airtime, and for good reason -- it's worth it. Continue Reading →
Thinking about watching the Super Bowl in 4K? Wondering about how to stream it? Shelly Palmer talks with Kerry Drew and Bianca Peters about all the ways you can enjoy the big game on Fox 5 New York's Good Day. Original Airdate: January 28, 2020 Continue Reading →