MySpace

If you’re working in the media business today, you have to be thinking about the five most important digital consumer touchpoints: email, websites, paid search, display ads and video. And, if you’re like most of my clients, this is an ongoing, dynamic, relatively expensive process.   Over the past few months there have been some Continue Reading →

SPECTRUM AUCTION bidders are believed to include Google, Cox Communications, Frontline Wireless and AT&T. Time Warner, Comcast and Sprint will not participate in the auction. Details of the proceedings will remain shrouded in secrecy — bidders that submitted applications for yesterday’s 6 PM deadline are now barred from discussing the auction. THE FCC is under Continue Reading →

The first time Mark Zuckerberg, co-founder and CEO of Facebook, got into social networking netiquette trouble with his online friends was back in September of 2006. Power users of the nascent site were aghast when suddenly, every thing they did on Facebook was instantly and automatically fed to everyone of their Facebook friends and even Continue Reading →

NBC UNIVERSAL will use TIVO‘s second-by-second viewer data and sell interactive ads on behalf of the DVR-maker. The ads will come in the form of clickable “tags” that reveal a company’s name even if a user is fast-forwarding through a commercial. A similar feature will allow users to easily record NBC Universal shows that are Continue Reading →

AMAZON unveiled Kindle, its new e-book reader on Monday. The device allows users to download e-books from the Amazon store wirelessly using Sprint’s EV-DO network. Over 90,000 books are available, with new releases priced at $9.99 and classics as low as $1.99. The device is already drawing some negative reviews, with several commentators questioning the Continue Reading →

NBC is in talks to acquire Quarterlife, the “TV-quality” series that debuts this Sunday on MySpace. The pending deal has been spurred by the Writers Guild strike and may bring the show to NBC as early as February. Quarterlife is currently scheduled to run for 36 eight-minute episodes online. Show creator Marshall Herskovitz recently expressed Continue Reading →

THE WGA began its strike at midnight after Sunday’s 10-hour marathon negotiation broke down. Writers are expected to begin picketing at 9 AM this morning outside high-profile locations, including major studios on the West Coast and Rockefeller Center in New York. The Guild issued a memo telling its writers to spend at least 20 hours Continue Reading →

THE WRITERS GUILD negotiating committee has announced a unanimous recommendation to go on strike, perhaps as early as this Monday. The committee announced its decision Thursday night and drew an enthusiastic response from the meeting of 3,000 Guild members. The final decision is expected to be made at a meeting of the East and West Continue Reading →

SHAWN GOLD has resigned as SVP of Marketing and Content Development at MYSPACE to form consulting firm SOCIAL APPROACH. In an interview with Shelly Palmer at Digital Hollywood in LA, Shawn confirmed a rumor that was posted to paidcontent.org last week and said the new company plans to “help brands take advantage of social media Continue Reading →

GOOGLE will announce plans for Google-powered phones within the next two weeks according to The Wall Street Journal. The company has been approaching handset makers and aims to bring the phones to market by mid-2008. Google will offer an open operating system that encourages developers to create innovative new applications for phones and aims to Continue Reading →