MediaBytes

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. THE NETWORK ADVERTISING INITIATIVE issued guidelines for targeted advertising that drew distinctions between targetable and non-targetable characteristics. The guidelines tell member companies, which include AOL’s Advertising.com and Google’s Doubleclick, to avoid tracking HIV/AIDS status, sex-related conditions (including STD’s), psychiatric conditions, Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. YAHOO and AOL are reportedly close to reaching a merger agreement that would include a search ad deal with Google. Yahoo and Google are already planning a two-week test of such an arrangement, during which Google will serve 3% of Continue Reading →

                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. ADOBE launched Adobe Media Player 1.0 and Adobe TV. The media player offers content from CBS, MTV, Universal Music Group, PBS, Scripps and CondeNet. It allows Flash downloads and content subscriptions in 1080p, 720p or 480i. Adobe TV is a Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. YAHOO rejected MICROSOFT‘s takeover bid once again and denied Steve Ballmer’s claim that its business is slowing down. Yahoo says it is open to a deal with Microsoft but only if the price is right. For now, it will continue Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. SHELLY PALMER analyzes Amazon’s latest move in the techno-rebellion against the retail industry. Read on to see how 3G phones, white-space devices and future wireless technologies may impact retail stores. MICROSOFT increased its pressure on Yahoo, threatening to begin a Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. ITUNES has surpassed Wal-Mart to become the top music retailer in the United States, according to NPD Group’s MusicWatch survey. The store now sells more music than any other retailer in any format. Since its launch in 2003, iTunes has Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. NBC unveiled a 65-week schedule of new programming during a new “infront” presentation, offering advertisers an early glimpse of spread-out premieres and a longer timeline to facilitate the planning of national ad campaigns. The schedule includes a new Office spin-off, Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. NBC has a new idea that’s been around since the 50’s. The network will begin involving certain sponsors in show development. One deal will be a two-movie partnership with Liberty Mutual focusing on the excitement of insurance policies, responsibility and Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. GOOGLE is using April 1st to roll out a number of exciting new initiatives. The company has unveiled a joint venture with Virgin called Virgle, the first human settlement on Mars. Users can sign up online to be a Virgle Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. SHELLY PALMER probes several issues surrounding digital rights. What are your rights as Digital Citizens of the United States? Do we have a national broadband policy? What is it? What should it be? Read about digital deficiency and how it Continue Reading →