MediaBytes 06.25.07

sharedVideo(1027011853) OGILVY & MATHER‘s Internet ad for Dove took the top prize at the 54th Cannes Lions International Advertising Festival. The 60-second spot was widely distributed on the web via blogs and YouTube, and the award is being called a “milestone” for web advertising. The ad can be viewed here. NIELSEN and NETRATINGS have officially Continue Reading →

MediaBytes – 06.13.07

GOOGLE has added Placement Performance reports to AdWords, allowing advertisers to track the success of campaigns on specific sites in the Google Content Network. The addition came in response to advertiser requests for transparency and control over ad placement, and will allow advertisers to easily identify responsive audiences. BLOCKBUSTER has cut prices for its online Continue Reading →

MediaBytes – 06.11.07

 APPLE is in advanced talks with Hollywood studios about offering downloadable movie rentals. Apple is said to be “aggressively pursuing” the idea, and wishes to launch the service in the fall. A downloadable Apple VOD system would compete heavily with cable company offerings.NBC has begun a unique online show that targets a new “prime Continue Reading →
Katie Couric
If you follow the media, you have probably seen a dozen factoids this week decrying that the CBS Evening News with Katie Couric has hit an all-time ratings low. Since we live in a “Top 10,” everybody loves a winner society, many armchair television programmers are feeling a certain sense of schadenfreude. You should all Continue Reading →

MediaBytes – 04/26/07

JOOST is gathering an impressive list of advertisers: Microsoft, Intel, HP, Unilever, Sony, United Airlines and more. Spots will include traditional-style ads and on-screen contextual ads. The FCC is asking Congress to legislate the sale of television on a per-channel basis. The request is included in a report on violence on TV. APPLE‘s iTunes Music Continue Reading →
AppleTV
Ahh … it is a thing of beauty. Isn’t it? I cannot think of a device that has received more bad press for doing exactly what it was designed to do. Although based upon the amount of hacks available, I might be able to “Pimp my AppleTV” into a toaster oven or a cappuccino maker Continue Reading →

MediaBytes – 04/12/07

CBS is preparing to announce a huge web distribution initiative. The network will provide television programming to several web outlets, including MSN, AOL, Joost, and the forthcoming NBC Universal-News Corp. video service. VONAGE CEO Michael Snyder has left the beleaguered company. A patent infringement lawsuit from Verizon has the company in “crisis mode.” MGM will Continue Reading →

MediaBytes – 04/11/07

MySpace is currently blocking Photobucket Videos from user profiles. Photobucket has posted a response on its blog, asking users to submit complaints to MySpace. TuneCore has found a niche in the new digital media marketplace. The company handles digital distribution for independent musicians. For a small annual fee, Tunecore will distribute albums to online retailers Continue Reading →