sharedVideo(1027011853)
OGILVY & MATHER‘s Internet ad for Dove took the top prize at the 54th Cannes Lions International Advertising Festival. The 60-second spot was widely distributed on the web via blogs and YouTube, and the award is being called a “milestone” for web advertising. The ad can be viewed here.
NIELSEN and NETRATINGS have officially completed their merger.
CLEAR CHANNEL will use ARBITRON‘s Portable People Meter to measure radio listeners in the top 50 radio markets. The portable meters detect inaudible signals embedded in a radio transmission, and track a listener’s exposure to media. Advertisers have been clamoring for a more modern tracking system than handwritten, self-reported diaries of listening activity.
EBAY has resumed advertising on GOOGLE, after abruptly dropping all AdWords campaigns. However, it will significantly decrease AdWords spending, and embrace other advertising partners. EBAY has increased its advertising on Yahoo, AOL, Ask.com, and MSN.com.
APPLE‘s iTunes has surpassed AMAZON and TARGET to become the country’s 3rd largest music retailer. WALMART is currently the largest, followed by BEST BUY.
CORBIS will launch a “microstock” photography site that lets any user upload and sell photographs. The new service will be called SnapView. Corbis joins Getty Images in trying to capitalize on the “crowd-sourcing” phenomenon. Last year, Getty acquired iStockPhoto.