FCC

sharedVideo(1027011853) OGILVY & MATHER‘s Internet ad for Dove took the top prize at the 54th Cannes Lions International Advertising Festival. The 60-second spot was widely distributed on the web via blogs and YouTube, and the award is being called a “milestone” for web advertising. The ad can be viewed here. NIELSEN and NETRATINGS have officially Continue Reading →

BLINKX is planning to launch a new online video ad platform. The system is called AdHoc, and it will use audio recognition to place targeted ads inside and next to online video. AdHoc is expected to be announced on Monday. VERIZON‘s FiOS TV service will fail to comply with the FCC mandate to offer CableCARD-ready Continue Reading →

FCC CHAIRMAN KEVIN MARTIN is scheduled to speak today in support of The Family Choice Act of 2007. The proposed legislation will suggest several ways to protect children from viewing indecent and violent material on TV. One such measure, which Martin supports, is to allow consumers to purchase programming on an a la carte basis. Continue Reading →

 APPLE is in advanced talks with Hollywood studios about offering downloadable movie rentals. Apple is said to be “aggressively pursuing” the idea, and wishes to launch the service in the fall. A downloadable Apple VOD system would compete heavily with cable company offerings.NBC has begun a unique online show that targets a new “prime Continue Reading →

THE FCC has issued almost $3 million in fines to companies that are still shipping TV sets without digital tuners. As of March 1st, all TV’s that are shipped must be capable of receiving a digital TV signal. The Commission has also been warning retailers that they must display proper Consumer Alerts on sets that Continue Reading →

ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising Continue Reading →

CNN has signed a deal with Internet Broadcasting, the publisher of 70 local TV station web sites. The deal will allow CNN to syndicate local news from the stations, increasing its ability to capitalize on the growing market for local online ads. GOOGLE submitted a proposal to the FCC suggesting that companies be allowed to Continue Reading →

FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads. WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising. CW announced a new option for advertisers: Continue Reading →

JOOST is gathering an impressive list of advertisers: Microsoft, Intel, HP, Unilever, Sony, United Airlines and more. Spots will include traditional-style ads and on-screen contextual ads. The FCC is asking Congress to legislate the sale of television on a per-channel basis. The request is included in a report on violence on TV. APPLE‘s iTunes Music Continue Reading →

The FCC is setting rules for auctioning the 700 MHZ spectrum, formerly used for Analog TV. Analog will stop using the spectrum in February 2009. YAHOO has launched a searchable database of music lyrics. The database includes the official versions of lyrics to over 400,000 songs, supplied by music publishers. Yahoo and the rights-holders will Continue Reading →