FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads.
WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising.
CW announced a new option for advertisers: Cwikies. These 5-second ads will be sold in groups of 3, and are intended to combat ad-skipping. CW will also launch a half-hour entertainment news show that has no traditional commercial breaks — just product placement and advertiser-sponsored features.
MSNBC has started an incredibly unique, interactive marketing campaign. In select movie theaters, before the feature film, a game called NewsBreaker Live appears on the screen. Audiences move their hands in the air to collectively control the on-screen paddle. Motion detectors translate the movement into game control.
APPLE‘s iPhone received regulatory approval from the FCC. It is expected to be released in June.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.