If you are having trouble viewing our video player, check out MediaBytes on YouTube. COMCAST and TIME WARNER CABLE are in discussions to fund a WiMax joint venture with SPRINT and CLEARWIRE. The current deal calls for Comcast to invest $1 billion and TWC to put in $500 million. Bright House Networks, Google and Continue Reading →
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GENERAL MOTORS will shift half of its $3 billion advertising budget to online and one-to-one marketing within 3 years. That indicates a rapid increase over the $197 million GM spent online last year. The company plans to embrace a wide variety of formats, including gaming, search, interactive applications and more. THE FCC announced that the Continue Reading →
SHELLY PALMER shares a true story about the pitfalls of dating in the social-networking era. Is that perfect stranger you met really perfect? You may want to check his Facebook profile before deciding. NBC UNIVERSAL will purchase 35% of web site and VOD channel DriverTV for $6 million. DriverTV creates short promotional videos for major Continue Reading →
If she had a “type,” he’d be it. Tall, like her. Dark hair, broad shouldered, well dressed and well teched. It looked like he hadn’t shaved for a couple of days, but any uptown girl could tell that this was just additional proof of a refined fashion sense. Continue Reading →
AOL will pay $850 million to acquire BEBO, the third-ranked social networking site in the US with a worldwide user base of 22 million monthly users. AOL plans to integrate the site with its instant-messaging platform, growing its total audience to 80 million users. Bebo reportedly generated $20 million in revenue and earned $5 million Continue Reading →
HULU is now open for business, offering a wide selection of ad-supported television shows and films. The site appears to have dropped registration requirements, allowing users to quickly and easily begin watching content. Creating an account enables advanced features, such as subscribing to specific shows and creating an online queue of episodes. CEO Jason Kilar Continue Reading →
SHELLY PALMER reveals what really caused Oprah’s online video meltdown. PROJECT CANOE continues to develop as the major cable companies host monthly meetings in New York and Philadelphia. The targeted and interactive advertising initiative is bringing together Comcast, Time Warner Cable, Cablevision, Cox, Charter and Bright house Networks. The companies are expected to fund a Continue Reading →
MICROSOFT has made an unsolicited offer of $44.6 billion to purchase YAHOO, a 62% premium on the company’s market price at the close of business on Thursday. If successful, this would be the biggest technology takeover in history. Yahoo’s value has plummeted 18% during this year and the company has faced a losing battle against Continue Reading →
JEFF ZUCKER delivered the NATPE keynote yesterday, warning that the television industry is undergoing a “forest fire.” He discussed his decision to reduce pilot season and possibly curtail upfront expenditures as necessary steps toward “making less waste.” Zucker’s goal is to make NBC everywhere – from NBC.com to Hulu and beyond. He said the industry’s Continue Reading →
NBC officially unveiled “NBC Everywhere” and expanded the digital out-of-home network to include two new platforms. Ideacast will now carry NBC@TheGym, which will bring MSNBC and CNBC content to over 900 fitness centers. University Network will add NBC on Campus, bringing NBC content to “high traffic areas” on 181 college campuses. Existing platforms include screens Continue Reading →