FACEBOOK has opened up Facebook Platform to other social-networking sites in a bold response to Google’s OpenSocial application standard. The social-net will license its model and technology to allow other sites to implement Facebook applications. Social-net BEBO is the first to embrace this new arrangement, claiming to offer the “Open Applications Platform.” We may be Continue Reading →
Mark Zuckerberg
The first time Mark Zuckerberg, co-founder and CEO of Facebook, got into social networking netiquette trouble with his online friends was back in September of 2006. Power users of the nascent site were aghast when suddenly, every thing they did on Facebook was instantly and automatically fed to everyone of their Facebook friends and even Continue Reading →
FACEBOOK has been forced to change Beacon’s default behavior due to mounting criticism and user unrest. Previously a transaction would broadcast to a user’s network automatically if he did not choose to prevent it. Under Beacon 2.0 transactions will not be published until a user actually agrees to it. Ignored requests will greet a user Continue Reading →
NBC UNIVERSAL will use TIVO‘s second-by-second viewer data and sell interactive ads on behalf of the DVR-maker. The ads will come in the form of clickable “tags” that reveal a company’s name even if a user is fast-forwarding through a commercial. A similar feature will allow users to easily record NBC Universal shows that are Continue Reading →
THE WGA and AMPTP will resume talks this morning. Negotiations will occur in an undisclosed location and a press blackout is in effect. The WGA reminded writers to return to picket lines even as the new round of talks begins. FIREBRAND will launch tonight on ION Television, offering users TV ads as entertainment. The show Continue Reading →

MediaBytes 11.13.2007

KEVIN MARTIN is proposing a 75% reduction in the rates that cable operators can charge to lease extra channels. To promote more diverse programming, prices would drop from 40 cents a month per subscriber to 10 cents. The plan will be voted on this month and could be enacted next year. GOOGLE is reportedly in Continue Reading →

MediaBytes 11.09.2007

NBC is in talks to acquire Quarterlife, the “TV-quality” series that debuts this Sunday on MySpace. The pending deal has been spurred by the Writers Guild strike and may bring the show to NBC as early as February. Quarterlife is currently scheduled to run for 36 eight-minute episodes online. Show creator Marshall Herskovitz recently expressed Continue Reading →