MediaBytes 06.25.07

sharedVideo(1027011853) OGILVY & MATHER‘s Internet ad for Dove took the top prize at the 54th Cannes Lions International Advertising Festival. The 60-second spot was widely distributed on the web via blogs and YouTube, and the award is being called a “milestone” for web advertising. The ad can be viewed here. NIELSEN and NETRATINGS have officially Continue Reading →

MediaBytes – 06.14.07

FCC CHAIRMAN KEVIN MARTIN is scheduled to speak today in support of The Family Choice Act of 2007. The proposed legislation will suggest several ways to protect children from viewing indecent and violent material on TV. One such measure, which Martin supports, is to allow consumers to purchase programming on an a la carte basis. Continue Reading →
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker, US department store merchant (1838-1922) This may be the most famous quote in the advertising business. And for good reason — in the black art of media planning and buying lies the tacit understanding that Continue Reading →
TNS MEDIA INTELLIGENCE reports that advertising spending in the U.S. fell 0.3% in the first quarter. Network TV spending was down 7.2% (to $6.1 billion). National newspaper advertising fell 5.3% (to $810 million). Internet display advertising jumped 16.7% (to $2.7 billion). EBAY will begin auctioning radio ads today via its Media Marketplace. Advertisers will create Continue Reading →
COMCAST is working on a faster “wideband” cable modem. During a presentation at the National Cable and Telecommunications Association Convention, Comcast CEO Brian Roberts showed the modem downloading 4 gigabytes of content in less than four minutes. EBAY is in talks to acquire StumbleUpon, a popular internet service that automatically brings users to websites that Continue Reading →

MediaBytes – 04/09/07

Apple announced the sale of the 100 millionth iPod and released current sales figures for the iTunes Music Store. iTunes has sold 2.5 Billion songs, 50 Million TV shows, and 1.3 Million movies. Yahoo! announced a new media device. The device can play Yahoo Music files, connect to the web via WiFi, and sync with Continue Reading →
Jumbo Shrimp
ACCURATE HOROSCOPES, AIRLINE FOOD, PRETTY ugly, jumbo shrimp, vegetarian meatball, false fact, online customer service… are you detecting a pattern here? Is there such a thing as online customer service? I assume there is, but it is becoming harder and harder to find. There is a new generation of Web-based businesses that feature incredibly low-priced Continue Reading →

Can eBay be Saved?

There was a time, no too long ago; when you could post an auction on eBay and have a reasonable expectation that the person buying from you was a vetted member of the eBay community. Much more importantly, there was a time when you had a reasonable expectation that sending money to someone with a Continue Reading →