MediaBytes – 06/06/07

TNS MEDIA INTELLIGENCE reports that advertising spending in the U.S. fell 0.3% in the first quarter. Network TV spending was down 7.2% (to $6.1 billion). National newspaper advertising fell 5.3% (to $810 million). Internet display advertising jumped 16.7% (to $2.7 billion).

EBAY will begin auctioning radio ads today via its Media Marketplace. Advertisers will create auctions for their ads, and radio stations with unsold inventory will submit offers.

RON BURKLE has told the DOW JONES union that he is interested in a joint offer for the media group. The union is opposing a sale to NEWS CORP., and has reached out to Burkle, Warren Buffet, and others to find an alternative buyer.

TIME WARNER president Jeff Bewkes has named Bill Nelson chairman and CEO of HBO. Nelson had served as COO of HBO since 2002.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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