Best Buy

Since the beginning of marketing time, the ultimate objective was always a transaction. You give me a A, I’ll give you B. Transactions have become even more important throughout the emergence of digital marketing. You can track customers through the purchase funnel, explore why they didn’t transact and create less friction to improve transaction effectiveness. Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120403_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Best Buy recently announced that is will be closing 50 of its 1,450 US stores and replacing them with 100 mobile locations. One of the biggest reasons is showrooming.  What’s showrooming?  It’s where you go to a store, like Best Buy, look around the showroom, talk to Continue Reading →

In an effort to stay competitive with Amazon, the Apple Store, and other online retailers, Best Buy is slimming down. The big box retailer announced that it will be closing 50 of its retail locations in the United States during the coming fiscal year. Meanwhile, it plans to open 100 smaller mobile stores, with a Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120316_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] The new iPad goes on-sale today. In case you missed the hype, the new iPad has a 5 megapixel camera, shoots HD video, has a faster processor, has an awe-inspiring display, and it’s 4G, which means that you can browse the web six to 10 times faster Continue Reading →

A recent article in All Thing Digital described the new head of marketing for Samsung and her number one communications objective.  That is, to get people to stop thinking about their products, and start feeling something for them.  Experience shows us that when you transition your brand from the left side of the brain to Continue Reading →

A few thousand people spend their early December in part inside the Grand Hyatt hotel, watching UBS’ annual global media conference. They’ve been doing it for 39 years, catching presidents, chief executive or financial officers from major media ventures discourse over accomplishments in one year and projections for the next. Few of those few thousand Continue Reading →

This is the season of giving, and I just finished shooting the Shelly Palmer Digital Living Hi-Tech Holiday Gift Guide for Fox Television.  It’s going to air on December 16th at 10:30pm ET on Fox 5 here in NY.  Check your local listings.  I cover all kinds of interesting hi-tech gifts from computers to smartphone Continue Reading →

While Nintendo is working on a new game console, the Wii is still a very fun console to own. If you like multiplayer games that involve flailing around a remote control, Best Buy has slashed the price to $99. The bundle includes the console, a wii-mote and the new Super Mario Brothers game. From BestBuy.com: Continue Reading →

If you’re looking for an incredibly cheap tablet, HP slashed its prices on the now unsupported TouchPad. The 16GB model is $99, but overwhelming demand sold over 350,000 and temporarily put HP out of stock. Best Buy is also sold out online, but your local store may still have some in stock. Read the full Continue Reading →

Five Top Selling Stern Pinball Machines Are Now Available For Purchase at BestBuy.com MELROSE PARK, IL –August 16, 2011– Stern Pinball, Inc., the world’s only maker of real pinball games, announced today the availability of its pinball machines through Best Buy. Pinball and game enthusiasts can now purchase five of Stern’s popular releases at Bestbuy.com Continue Reading →