MediaBytes 06.25.07

sharedVideo(1027011853) OGILVY & MATHER‘s Internet ad for Dove took the top prize at the 54th Cannes Lions International Advertising Festival. The 60-second spot was widely distributed on the web via blogs and YouTube, and the award is being called a “milestone” for web advertising. The ad can be viewed here. NIELSEN and NETRATINGS have officially Continue Reading →
EMI struck a licensing deal with YOUTUBE. EMI recordings and videos will be available on the site, and users will be able to include content in their own videos. All four major labels have now signed deals with YouTube. REALNETWORKS announced a new version of RealPlayer that will “rip” and save video from multiple internet Continue Reading →