By trading volume, Axie Infinity is the largest NFT project of all-time, but the world's leading play-to-earn game has traveled a rocky road. If you remember, in March 2022 Axie was the victim of the largest crypto hack in history, losing approximately $622 million. However, things are looking up. While all of Axie's industry comps and KPIs are well under their high water marks, Axie is making a comeback. Which raises the question: Why? Continue Reading →

Is Play-to-Earn Over?

Two weeks after being hacked for $625 million (the largest hack in crypto history), the price of Axie Infinity (AXS) has fallen by nearly 30 percent. Despite a $150 million raise (led by Binance) to help Axie Infinity reimburse players whose ETH was stolen, the market for AXS appears bearish. Continue Reading →
Axie Infinity announced the global early access release of its free-to-play game Axie Infinity: Origin. The launch of the entry-level game comes a week after Axie's Ronin Network was hacked for $625 million, which was one of the largest crypto hacks ever. Continue Reading →

Axie Hack is Mindblowing

Axie Infinity is the most popular play-to-earn game. It is one of the best current examples of how you might combine Web2 and Web3 concepts to push the envelope. NFT|LA, a massive event about – you guessed it – NFTs opened yesterday, and I had the pleasure of moderating the opening fireside keynote with The Continue Reading →
Here's a headline from today's tech news: "Ethereum Game Axie Infinity Launches Ronin DEX, SLP Token Spikes 74% -- The Ethereum-based crypto game just added utility to its sidechain with the Katana DEX—and now its tokens are pumping." If you work in brand marketing, technology, media, or finance and you do not understand every word of the announcement above, it's time to level up. Continue Reading →