Do you understand this headline?

Here’s a headline from today’s tech news: “Ethereum Game Axie Infinity Launches Ronin DEX, SLP Token Spikes 74% — The Ethereum-based crypto game just added utility to its sidechain with the Katana DEX—and now its tokens are pumping.”

If you work in brand marketing, technology, media, or finance and you do not understand every word of the announcement above, it’s time to level up. My book, Blockchain – Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, 2nd edition, will help, but you can also gain the knowledge you seek from a few Google searches. Either way, you should be familiar with Axie Infinity, what a DEX is and what it does, SLP tokens (which have nothing to do with my initials), what a sidechain is, and how Katana relates to the story. The “tokens are pumping” part is a given… but why?

If you are wondering why you would care about any of the above, think about this… The Zuckerverse is under construction, media consumption and work/life behaviors have no resemblance to what they were just a year ago, and DeFi is now a multi-trillion dollar industry.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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