Zoom’s AI Copilot is Free

Zoom has announced AI Companion, its free AI Copilot. This generative AI assistant (previously known as Zoom IQ) is designed to enhance user productivity and collaboration by aiding in chat composition, providing meeting recaps, segmenting cloud recordings into smart chapters, and even offering real-time feedback on communication patterns. Notably, Zoom is offering this feature at no additional cost to users with a paid account; update your Zoom app to start using AI Companion.

This move is in line with a broader industry trend; major tech players like Microsoft, Google, Salesforce, OpenAI, and Meta have all introduced versions of AI copilots. However, Zoom’s decision to include AI Companion for free raises some questions. Is the AI copilot marketplace a race to the bottom? If free AI becomes table stakes, what will differentiate one platform from another? In a market where AI copilots become ubiquitous and freely available, who emerges as the winner?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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