Microsoft’s GitHub has unveiled Copilot Enterprise, a new service tier aimed at enhancing developer productivity by integrating with internal codebases. Priced at $39 per user per month, this offering is a direct response to Amazon’s CodeWhisperer, reflecting the intensifying competition in cloud services.

Is it worth $39/month? GitHub says that since its 2021 inception, Copilot has accelerated coding tasks by 55%; the enterprise version builds on this by allowing customization to company-specific code, potentially reducing the time developers spend on routine coding. You will have to judge the value for yourself.

With more than 1 million paid users for the initial Copilot version, GitHub’s latest iteration is positioned to further penetrate the market. The enterprise tier’s pricing reflects the added capability to handle proprietary (and even specialized) programming languages.

GitHub’s strategy, as revealed at its Universe conference, is not just about selling a tool, but offering a productivity solution. This is part of a broader push by Microsoft to leverage OpenAI’s technology to bolster its cloud segment against rivals like Amazon.

Piper Sandler’s analysis projects GitHub Copilot’s revenue could hit $3 billion by 2026, not accounting for the new enterprise tier, indicating the high expectations for the growth of AI-assisted coding solutions in the industry.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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