Production

As we approach the 2023 NAB Show Centennial, a global gathering for broadcast, media, and entertainment professionals, I find myself reflecting on the monumental transformations the industry has experienced over the past century. Continue Reading →

Is artificial intelligence here to help me... or take my job? Shelly Palmer speaks with Vanessa Yurkevich on CNN about whether you should be worried, where artificial intelligence is already being used in the workforce, and lessons we can learn from I, Robot. Continue Reading →

Synthetic media, sometimes referred to as "deepfake" technology, is the use of AI and machine learning to generate realistic, digital media such as images, videos, and audio. This technology is already revolutionizing the creative process as both artists and artisans conscript AI-coworkers for production assistance. But in the coming months, we are likely to see this technology evolve into Generative Synthetic Media (GSM) which we will define (for this essay) as data-driven synthetic media (created in near real time and surfaced in place of traditional media). When fully achieved, GSM will revolutionize human communication. This is a bold claim, so it requires bold evidence. Let's review. Continue Reading →

I have two slides at the end of most of my presentations. One is my investible theses for the upcoming year and the other is stuff that has my attention. As we head into 2023, I thought it might be fun to look at a deck from 2018 and see if I got any of it right five years ago. I'll let you be the judge. Continue Reading →

If you haven't already uploaded your 10-to-20 selfies to Lensa and let it turn you into a superhero, or a rock star, or an astronaut, you should give it a try. It's fun, but it's also instructive. You'll learn about the type and quality of inputs generative AI needs in order to obtain satisfactory results, and you'll experience the workflow and process of consumer-grade generative AI. But most importantly, when the model transforms you into a mystical creature in a cosmic setting, or an anime character, or a cyborg, you will find yourself asking one question: How far can this technology go? Continue Reading →

Let's imagine the fan experience of the future. If there were no technological or financial restrictions, how would you want to attend a sporting event or a concert? What will "attending" evolve to mean? Continue Reading →

You can attend the “must attend” event during CES® 2022 whether you’re going to Las Vegas or working from home. The Shelly Palmer Innovation Series Summit will stream live on January 5, 2022 at 11 a.m. ET at shellypalmer.com/live. Continue Reading →

The interviewer asked, "Is that image real"? There's no way to tell. "What about this video?" It's hard to say. "You can't tell if that's real or fake either." No. Not without analyzing it. "Well, what about the prose? Did a human write this sentence?" It's possible, but it would not surprise me to learn that it was machine generated. "What about the voice in the video?" It's sonically perfect. I'd say 60/40 it's a machine, but I'd need to hear a few more sentences to be sure. "So, what you're saying is that I can't trust my eyes or my ears?" Yes. That's what I'm saying. "Is this the end of truth?" Continue Reading →

You have a hidden talent I’d like to call your attention to. By the time you were 18 years old, you had watched more than 20,000 hours of video (TV, movies, online, etc.). That’s more than twice the number of hours most people need to become an expert at any skill. So while you may not know all the technical jargon, when it comes to judging content, creativity, and execution, you are truly a video production expert. This is going to come in handy, because today, every major corporate meeting and event needs to be reimagined and staged to work for both in-person and online audiences. Continue Reading →

Technological advancements always empower people to behave differently – what makes today different is that the rate of technological advancement is accelerating beyond our capacity, perhaps even our ability, to react – and this... is new. Continue Reading →