Featured Writers

Dear Mark, You didn’t ask for any advice from me, but I’m going to offer it to you anyway—free of charge—because I think you need it right about now as the value of your great company is in free-fall.  I realize I’m not a tech guy.  And I’m not a Fortune 50 CEO either.  But Continue Reading →

***There’s considerable furor at the people with oversight of this fall’s Presidential Debates over the absence of moderators of color. Various diversity-minded organizations from the NAACP to Univision spearhead the furor-raising – and they have a good point. Given we’re on the road to a multicultural majority in this nation and the fact that we’re Continue Reading →

(This content was originally posted on JasonPalmer.com.) Just because your password meets complexity requirements does not necessarily make it a strong password. It is a given that many sites require you to have a password of a minimum length of at least six or eight characters, and some go so far as to require the Continue Reading →

Imagine a nuclear powered machine that travels nine months and more than 350 million miles through the galaxy. Upon arriving at its target planet, the 2,000-pound machine suddenly hurtles downward in a guided entry pattern, in a period called “The Seven Minutes of Terror,” enduring temperatures as high as 3,800 degrees… Just milliseconds before landing, Continue Reading →

I blogged last week about HBO’s “The Newsroom” and how the show debuted at an opportune time – soon after the Gallup Poll showed Americans’ confidence in TV News at a all-time low. There is now nowhere for the credibility of TV journalism to go but up, and if it does rise in future polls, Continue Reading →

According to Wikipedia, “Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets.’” Twitter’s brand personality is that of a service that allows us to communicate with each other in short, text-based messages. One could argue that Continue Reading →

(This content was originally posted on IanSchafer.com.) Every week, there’s a new buzz around an app that is purported to be the “Instagram for Video.” It was Socialcam, Viddy, and several others in the past. Today it’s Ptch. But I can confidently say that there is no “Instagram for Video.” And for anyone over the age Continue Reading →

While the retail store or restaurant is accepted as being “ground zero” of the path to purchase, integrating this critical product selection and purchase location into the “paid-owned-earned” model of media, messaging and engagement has challenged merchants and brands. Now, dynamic location-based media, messaging and engagement strategies are allowing providers of goods and services to Continue Reading →

(This content was originally posted on KellerFay.com) There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public. Investor expectations were not met and the stock tumbled. The same day, a new research study was released and reported with this headline: Continue Reading →

Mobile is the fastest growing advertising segment (up 60.9 percent worldwide in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even that low percentage represents $2.6 billion this year in the US alone (eMarketer). Brands are fed up with standard ad banners, preferring In-App, rich media. This makes sense, considering that Continue Reading →