Featured Writers

In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising. This year, in a major collaborative neuroscience study with VEVO, the prominent music-video channel, UM wanted to revisit that Continue Reading →

Over the last six months, I have been hatching, incubating and nurturing a technology startup. Part of the process has been getting out there and networking with the technocrati of Silicon Alley. I have been attending meet-ups, conferences and events to “reconnect” with the startup community. What has astounded me the most has not been Continue Reading →

About five years ago I bought a Chevy Suburban (aka “the Rig”). I got it for a great price. The gas mileage is terrible but I only planned to use it to go camping at Timothy Lake or snow shoeing on Mt. Hood. It turned out that the Rig also really came in handy when Continue Reading →

It is the end of November 2012. We now know who the President of the United States will be for the next four years. We know the results of Black Friday and Cyber Monday. A month from now, we will know that the Mayan Prophecy did not mean that the world would end. Shortly thereafter, Continue Reading →

(Note: The following piece was written by Laura Wallace, the General Manager of the New York Metro District for Microsoft Corp.) In the dialogue around the work-life balance, I find the very idea that “balance” is achievable, a little flawed. It suggests that we can make a choice to either put on our professional or personal Continue Reading →

In a speech in the last week of the campaign, President Obama said this about Mitt Romney: “He’s a very talented salesman, and in this campaign he’s tried as hard as he can to repackage the same old ideas and pretend they’re new.” Obama used the Mark Anthony strategy and damned Romney with faint praise, Continue Reading →

(These pieces, 10 Things You’ll Like About The Wii U and 10 Things You’ll Dislike About The Wii U, were originally posted at NYGameCritics.com.) On Sunday, the Wii U, Nintendo’s newest game console, went on sale throughout North America. Many of our critics took the trek to Rockefeller Center to check out the event being held there. Continue Reading →

(This column is courtesy of SSP Blue.) We are all very good at using our common sense when we go on vacation, to prevent criminals, like those in the movie Home Alone, from deciding to burglarize our homes while we are gone. We ask neighbors to take in our garbage, collect our mail and turn Continue Reading →

  eMarketer recently estimated that buying display ads through real-time bidding (RTB) platforms will account for 13 percent of online display spending in 2012, and will rise to 25 percent in 2015. Does the increased use of RTB mean that more and more salespeople will be disintermediated by ad exchanges and trading desks and put out Continue Reading →

What do you think of the iPhone? What do you think of Windows 8? What do you think of the iPad mini? What do you think it means that DirectX 11.1 will be Windows 8 exclusive? What do you think of the Samsung Galaxy S3? How do you think an Ultrabook compares to a Macbook Continue Reading →