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If anything, the blackout during the Super Bowl confused things even more regarding where companies should target their communications to customers. A multi-modal approach still seems to be the answer. Okay, so the blackout— The lights went out in the Superdome in New Orleans during last Sunday’s game. Because it takes a while for stadium Continue Reading →

Making professional looking videos used to be something reserved for professionals. Today, however, with WeVideo’s online video creation environment, anyone with an online computer can edit and create great-looking, sophisticated videos, with a few clicks of a mouse. This week, WeVideo, which originally started in Scandinavia as a widely popular online media toolbox for school-age Continue Reading →

Sorry Brad Pitt (Moneyball), but Halle Barry is about to trump you with The Call, in theaters on March 15. The film’s executive producer is Philip M. Cohen, CEO of the Care Media dynamic signage network in medical waiting rooms by day. I suspect that Phil was considering the marketing metaphor that the thriller could Continue Reading →

I have alluded to the fact that I have been working on a start-up idea over the past few months. In the coming days, I will be in launch mode (scary). As I have been preparing, I have been thinking about the reasons why I am doing this. Trust me: this process is not for Continue Reading →

Some time from now, we may remember February 1, 2013 as opening day of a new TV era – and not for the reason immediately coming to mind right now. For some, Netflix’s premiere of House Of Cards last Friday is memorable as the first major scripted TV series commissioned by a Web site to gain superlative Continue Reading →

In the PC world, hacking, viruses and cybercrime started out fairly slowly, with pranks and viruses meant to causes a nuisance. Along the way, hackers learned how to use technology to steal real money and never be caught. Organized crime and hacker syndicates are now commonplace, and are training tomorrow’s cyber thieves. Cybercrime has surpassed Continue Reading →

It was an honor to be part of Sarasota TEDx 12-12-12. The theme of the event was “Creativity Matters.” Throughout the day, creativity was manifested by talks, performances and creative interactions. Held in the Ringling Museum and the historic Asolo Theater it was a wonderful event. The talk I gave at the end of the Continue Reading →

In the 1980s and 90s, I did a lot of sales consulting for radio and TV stations and cable companies. One service I provided was a sales audit. I would ask sales management a long list of questions, interview the sales force, and ask the salespeople to complete a confidential survey. On the survey one Continue Reading →

The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why. At the same time, marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second Continue Reading →

This time last year, I described how a Super Bowl ad’s word of mouth volume could be demonstrated to be dependent upon both the creative message and certain critical media factors. This year, I repeated the study by probing two years of combined data to see if a macro-trend would emerge. The short answer: Yes, Continue Reading →