Featured Writers

Social Video creation is a hot-button topic in the consumer market, but what about implementing it as part of a regular team building exercise in your business? Should your team set aside a lunch break here and there to make and watch social videos? I say yes! You should consider it for several reasons: Storytelling is Continue Reading →

Steven Tyler is sick of getting ‘tagged.’ In March, the Aerosmith frontman helped urge the Hawaii state Senate to ban unwanted photos/videos of people (ahem, celebrities) in private moments. Yeah, like Steven Tyler is the only one who deals with random photos popping up without permission. Check out your Facebook pictures. I bet a majority of them came from Continue Reading →

When superstations were created in the late 1970s, a trio of then-independent broadcasters let outside entities use cable operators and satellite transmission to build a national viewing constituency. Atlanta-based WTBS-TV was first out of the gate and, under Ted Turner, became the leader of this pack. WOR-TV was the New York City-based entrant, distributed by Continue Reading →

Technology is changing how we do everything, from connecting with friends to investigating our family history. While most of these changes are for the better, the reality is that many of these new technologies expose us to serious privacy risks, especially as legislation has struggled to keep up. Yet both here in the U.S. and Continue Reading →

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, brand is the solution they Continue Reading →

The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” —  consumers young enough to have no memory of a life without web browsing, cell phones, texting and high-definition video. This digital generation, born during the last two decades, was the subject Continue Reading →

The blogsphere, newspapers and magazine articles have been full of opinions about Yahoo CEO Marissa Mayer’s decision last month to have everyone who telecommutes at Yahoo come into the office. Most of the opinions I read were complimentary of Mayer’s decision for a variety of reasons. Michael Schrage wrote on the HBR Blog Network that Continue Reading →

As you’re well aware, St. Patrick’s Day is this weekend and millions of people will celebrate the Irish with parades, green cheer and perhaps a pint of their favorite beer. Bing has pulled some of the top searches before St. Patrick’s Day showing the most searched beers and the top cities to celebrate St. Patrick’s Day. It Continue Reading →

Food labels can certainly cause confusion. With so much information printed in such a small space, it can become difficult to work out what’s in your food and how it affects your body. This is particularly worrisome for anyone who suffers from allergies or has children who suffer from allergies. Even if you just want Continue Reading →

Much of what we do on a regular basis has been transformed by the digital revolution. So many areas of our daily lives have moved from the physical to the digital world that day-to-day events look very different than they did not too many years ago. You may be experiencing some of the frustration that Continue Reading →