Featured Writers

I use Facebook all day, every day. Even when I’m not sitting at my computer, I leave it open in a tab in Firefox. It’s just there. But I’m not the kind to endlessly scroll through my News Feed, looking for new pictures to like or stories to comment on. To be honest, I probably Continue Reading →

Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order Continue Reading →

Thomas Friedman did every job seeker a huge solid with his recent column. The NY Times journalist sat down with Laszlo Bock, the head of hiring for all of Google (“SVP of People Operations”), and asked, among several career topics, what’s your best advice for job interviews? Bock’s answer: “What you want to do is say: ‘Here’s the attribute Continue Reading →

Some of the most interesting educational apps ask students to explore and study the world outside the classroom. These five apps will inspire you to take an outdoor study break for further analysis. Leafsnap for iPad (Free) Leafsnap nurtures an appreciation for the beauty and diversity of one segment of our living environment. It helps take Continue Reading →

A compelling video has the power to draw an unprecedented number of people to a business’s website and — with the right approach — it can solidify or revamp a company’s brand image. The most famous example of the power of online video advertising is the Dove Real Beauty Campaign. Launched in early 2013, the real Continue Reading →

I just spent three days in Indio listening to a whole bunch of my favorite music. From Queens of the Stone Age to Lorde to ZZ Ward, everything about my first festival was memorable. But from a tech perspective, one thing trumps all else: the festival’s wristbands. (If your guess was the two-minute voiceover about Heartbleed Continue Reading →

Congrats! You’re about to receive a makeover. On April 9, Twitter announced plans to roll out a new site design, and everyone seems to think the renovations look suspiciously like Facebook. Among the updates, according to CNN: much larger profile photo and header image sort a person’s tweets based on photos, videos or replies to a conversation Continue Reading →

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload Continue Reading →

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually short-term jobs with Continue Reading →

Spring is great for a lot of reasons. I can finally sit next to an open window without shivering. (I’ve found through VERY scientific research that I can stand about an hour and a half of 50 degree weather in a t-shirt before I get way too cold and have to close my window.) Baseball Continue Reading →