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TIVO‘s STOP/WATCH service announced the top commercials for the June ratings period. According to TiVo data, the ten most-watched commercials all ran during the May 29th season finale of “House” on Fox. The commercials ranged from a 9.4 rating to a 12.1 rating, when all views were accounted for. However, the episode itself received a Continue Reading →

The National Music Publishers Association (NMPA) has joined an existing lawsuit accusing YouTube of copyright infringement. Since their purchase of YouTube, it has been open season on Google. Rights-holders know that Google is truly made-of-money and aggrieved content owners now have a target with very deep pockets to sue. Lawsuits will not solve the problem, Continue Reading →

THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK Continue Reading →

NBCU plans to launch DIDJA.com early next year. The site is an on-demand advertising site, and will offer an archive of TV commercials,, movie trailers, and other branded content. It will offer brand-specific channels, featuring all commercials by one company. NBCU is hoping advertisers will eventually pay for prominent placement on the site. ESPN plans Continue Reading →

MTV NETWORKS has signed a deal to use TNS Media Research‘s audience measurement service in Los Angeles. The service offers second-by-second audience data, using information collected from 300,000 Charter Communications boxes. Nielsen is working on a similar offering. MUSIC PUBLISHERS have joined a copyright infringement lawsuit against YOUTUBE. YouTube has signed licensing agreements with all Continue Reading →

Should the government regulate the use of still or video cameras in public spaces? National monuments? Bridges and tunnels? How about regulating phones with cameras or video recorders in public lavatories? OK, how about this: Should the government be able to regulate production crew activities that will impact the flow of pedestrian or vehicular traffic Continue Reading →

GOOGLE is reportedly courting wireless operators to carry handsets customized for Google products. The search leader has spent hundreds of millions of dollars on the cellphone project and developed prototype phones. The phones are said to feature all Google mobile applications and a sophisticated new web browser. The company is not seeking an exclusive provider, Continue Reading →

THE FCC approved the “open access” provision for the upcoming 700 MHz spectrum auction, which will allow consumers to use any compatible wireless device on 22 of the 62 available megahertz. However, the Commission will not require licensees to resell spectrum to other service providers. The auction will take place before January 28, 2008, and Continue Reading →

VIDMETRIX has launched its own multi-site video uploader. The tool will allow video publishers to automatically distribute their content to seven video-sharing sites: YouTube, MySpace, Metacafe, Google, Yahoo, Revver, and Veoh. Tubemogul, which announced a multi-site uploader last week, is adding 3 new distribution sites to its service today, bringing its total reach to 9 Continue Reading →

CW is preparing to launch its new “cwickie” ad format. On August 10th, during “Friday Night Smackdown,” ELECTRONIC ARTS will lead off three pods with a 10-second cwickie. In addition, EA will run a 60-second isolated spot near the start of the program, and a 90-second isolated spot near the end. All ads will lead Continue Reading →