Media & Entertainment

The 59th Annual Technology & Engineering Emmy Awards Ceremony will be held on January 7, 2008 at the Venetian Hotel, Las Vegas, NV (the opening night of the CES show). For more information, please contact: Cheryl Daly or visit http://www.emmyonline.tv The nominees for Outstanding Achievement in Advanced Media Technology for Best Use Of Commercial Advertising Continue Reading →

GOOGLE will announce a new service that turns the AdSense network into a video distribution tool. Web sites will be allowed to embed ad-supported YouTube content that is contextually relevant to their site, similar to how they currently embed relevant ads. The move will give video creators a distribution channel that extends beyond YouTube.com, as Continue Reading →

GOOGLE‘s entry into the mobile phone market will come purely as a software provider, according to the NY Times. The search-giant has been working for two years on a mobile Linux-based operating system, which it will offer to handset makers for free. The company is seeking to extend its advertising dominance into the mobile market, Continue Reading →

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →

JOOST will officially release its peer-to-peer Internet TV application to the general public today. The software will be upgraded to offer improved navigation and search, with an open API that allows developers to create Joost widgets. Joost has averaged 50,000 downloads per week while in limited beta, and the company expects that number to reach Continue Reading →

APPLE ends the week in the iGutter. Yesterday, the company released an iPhone update targeting users that have installed third-party applications on the device, unlocked it, or otherwise hacked it in some way. The update has rendered some of the phones completely useless, turning them into iBricks. This, absurdly enough, seems to be the intended Continue Reading →

CW NETWORK will launch a newsmagazine-style show this Sunday that will not break for traditional commercials. Instead, “CW Now” will seamlessly present entertaining, paid segments as part of the regular program. The first episode will feature a celebrity-filled segment pitching a new Xbox game’s availability at Wal-Mart. UNIVERSAL STUDIOS will launch its own mobile website Continue Reading →

CABLE AND SATELLITE OPERATORS have been hit with a multi-million dollar class action lawsuit seeking to force “a la carte” programming. Antitrust attorney Maxwell Blecher has filed the suit, asking the court to prevent cable and satellite companies from unlawfully bundling channels, and to award damages for forcing customers to pay for channels they do Continue Reading →

NBC UNIVERSAL plans to launch NBC Direct this November. The service allows consumers to download NBC shows for free, for one week immediately following broadcast. Downloaded shows will contain commercials that cannot be skipped, and will expire after one week. NBC U plans to offer paid, commercial-free downloads by mid-2008. ABC has struck a deal Continue Reading →

HULU will acquire MOJITI, a Beijing-based startup. Mojiti allows users to annotate videos, leaving comments at specific points for others to see. Its technology will be used extensively on Hulu.com, the joint online venture of News Corp. and NBC Universal. The deal is estimated to be worth $10 million. MYSPACE has signed a deal with Continue Reading →