
The nominees for Outstanding Achievement in Advanced Media Technology for Best Use Of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers) are:
Anything Goes Program
JWTExtreme Diet Coke and Mentos Experiments
The Coca-Cola Company/EepyBird.comThe L Word in Second Life
Showtime Networks/Electric Sheep Company
The nominees for Outstanding Achievement in Advanced Media Technology for Best Use for Creation and Distribution of Interactive Commercial Advertising Delivered Through Multi-Channel Broadband Devices (Digital Set Top Boxes) are:
Rbk Monday Night Football Experience
Brightline iTV/Reebok InternationalAxe Boost Your E.S.P. Interactive Channel Experience
Brightline iTV/Unilever
The nominees for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content For Interactive Use (Two Screen Environment TV /PC or TV / Mobile Device) are:
MLB.com GameDay with Pitch – F/X
MLBAMMarch Madness on Demand
CBSSports.com/CBS SportsRaceView on NASCAR.com
Turner Sports/SportvisionMLB Extra Innings Interactive
DIRECTV
The nominees for Outstanding Achievement in Advanced Media Technology for Creation of Non-Traditional Programs or Platforms are:
Disney.com DXD
Walt Disney Internet GroupNike +
R/GAMTV’s Virtual Laguna Beach
MTV Networks
The nominees for Outstanding Achievement in Advanced Media Technology for Best Use of Personal Media Display and Presentation Technology (PSP, Cell Phone, Personal Media Player, Mobile Devices) are:
MobiTV Interactive
MobiTV Inc.ESPN MVP
ESPNBravo To Go
Bravo
The nominees for Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks For Active “lean-forward” Viewing (PC) are:
Denver’s Favorite Animal
Grey WorldwidePGA.com Pipeline
Turner SportsDisney.com XD
Walt Disney Internet GroupMLB Mosaic
Ensequence
The nominees for Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks For Passive “lean-backward” Viewing (TV) are:
Switched Digital Video: Revolutionizing TV
Time Warner Cable/BigBand NetworksVongo TV
Starz Entertainment, LLCAdoniss 2
TVN Entertainment
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About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.