Data Science

Data science is all the rage.  Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere.  But… building the right data science team for your organization is not as easy as picking the right data scientist.  Continue Reading →

Data science allows us to combine hypothesis-based (deductive) reasoning and pattern-based (inductive) reasoning to extract actionable information from diverse data sources.  Continue Reading →

Technological advancements always empower people to behave differently – what makes today different is that the rate of technological advancement is accelerating beyond our capacity, perhaps even our ability, to react – and this... is new. Continue Reading →

Data is more powerful in the presence of other data. That is a hard, fast, immutable law. But what do you do when you run out of first party data (the data you collect yourself)? Or, what if you simply don’t have enough meaningful data to build the model you need for your particular program? Continue Reading →