It has been just a week since my essay, Deepfakes 2.0: The Sequel Is Even Scarier. Now, Bloomberg is reporting about Zao, a next-generation deepfake facial replacement tool (a la FaceApp) that is taking China by storm (details below).

When you see the results of this “anyone can do it at the tap of a button” face-swapping app, you will be shocked, but not surprised. We are just a few months away from not being able to tell the difference between real and fake video (and audio, too). Wondering about the 2020 election? You should be.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

Other Stories That May Interest You

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.