Advertising & Marketing

As part of its 12 days of "shipmas," OpenAI has announced that its AI-powered search engine, SearchGPT, is now available to all users, both free and paid, starting today. This expansion follows the initial release in October, which was limited to paid subscribers. The search function is well-integrated into ChatGPT, and it's pretty useful. Continue Reading →

This is the time of year I try to gather my observations and write them down. Most years, I craft a trend report or enumerate my "investable theses," but this year, I simply want to share what’s on my mind. These are not predictions or forecasts—just a collection of the ideas and concepts that have captured my attention. From the accelerating pace of innovation to the profound societal shifts driven by AI, here’s what I’m thinking about as 2024 comes to a close: Continue Reading →

Google has introduced Gemini 2.0, its latest AI model designed to redefine the artificial intelligence landscape. Sundar Pichai, CEO of Alphabet and Google, describes the release as a milestone in the company’s effort to organize the world’s information and make it more actionable through advanced AI systems. The company posted a blog ushering in the "Agentic Era." Continue Reading →

Tomorrow will look nothing like today. By the time we wake up, 20 exabytes of data will have been generated globally, 13 zetaflops of AI workload computed, and an additional 360 billion emails sent. Even if these metrics are debated, they point to a fundamental observation: today is the slowest rate of technological change you'll ever experience for the rest of your life. Continue Reading →

OpenAI’s user base has surged to an impressive 300 million weekly active users, CEO Sam Altman revealed at The New York Times DealBook Summit. His ambition is to get to a billion by next year. Continue Reading →

Coca-Cola's latest AI-generated Christmas video has "Big Red" lovers seeing… red. The video, which was designed to evoke the nostalgia of the company’s 1995 “Holidays Are Coming” commercial, truly sucks. Continue Reading →

Whether you love or hate AI, one thing is for sure: the AI search wars have ignited a new era of innovation. In just the past few months, we've seen Microsoft introduce Bing Generative Search, Google introduce AI Overviews, OpenAI introduce SearchGPT, and now… drumroll please… Perplexity AI has added "Buy with Pro," where Pro subscribers ($20/month in the U.S.) can buy products directly from Perplexity's search results. Continue Reading →

I wasn’t going to weigh in on the Tyson-Paul fight — dissecting staged spectacles isn’t usually my thing — but as advanced media lessons go, this one delivered a knockout. Continue Reading →

Perplexity.ai is planning to introduce advertising into its interface. In a post titled Why We’re Experimenting with Advertising, Perplexity outlined its approach: integrating sponsored questions crafted in collaboration with advertisers. While the questions will be labeled as sponsored, Perplexity says the answers will not be influenced by the advertiser. Instead, they will surface the paid advertisement next to the answer. The company's blog post did not show an example of the entire experience. Continue Reading →

Mastering the art of prompt engineering (aka prompt crafting) is touted as the new "must learn" business skill. It is. But just because it has a fancy, technical sounding name does not mean it is complicated or hard to understand. Here's a very short primer, guaranteed to improve the output you get from ChatGPT, Copilot, Gemini, or most any generative AI platform. You are only minutes away from unlocking your prompt engineering superpowers. Let's go! Continue Reading →