“If we wanted to travel to Alpha Centauri (the nearest star system to the Earth) when should we start the project?” Continue Reading →
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NIELSEN is requesting logs of commercial advertising from cable networks. Nielsen plans to begin rating commercials this fall, but this move suggests that it may be having difficulty implementing the new system. DAILYMOTION will start filtering content using fingerprinting technology supplied by Audible Magic Corp. The software will analyze the audio track of videos, and Continue Reading →
NEWS CORP. will offer advertisers prominent MySpace placement during next year’s Super Bowl . Fox will promote the site during the game, and give advertisers additional ways to engage the audience. CBS and VIACOM have acquired a “small minority stake” in JOOST. THE NBA began selling basketball games via its own online store. Customers may Continue Reading →
COMCAST is working on a faster “wideband” cable modem. During a presentation at the National Cable and Telecommunications Association Convention, Comcast CEO Brian Roberts showed the modem downloading 4 gigabytes of content in less than four minutes. EBAY is in talks to acquire StumbleUpon, a popular internet service that automatically brings users to websites that Continue Reading →
ABC and ESPN have both signed a deal with Cox, which will offer hit shows on demand, but prevent users from skipping ads. Top shows, including “Grey’s Anatomy,” will be available 12 hours after initial broadcast. The deal includes a test of technology that will target ads to specific Zip codes and commercials that are Continue Reading →
BRIGHTCOVE has chosen TREMOR MEDIA as its primary ad sales partner. Tremor will sell ads across the extensive Brightcove video network, which includes content from The New York Times, Dow Jones, and MTV. NBCU will announce a 15-second limit on pre-roll ads for short-form, online video. TREMOR and BRIGHTCOVE will also limit ads to 15 Continue Reading →
Recognizing the New Digital Generation New York, N. Y. – The Board of Trustees of the National Academy of Television Arts & Sciences today voted unanimously to authorize the formation of a new peer group, the National Academy of Media Arts & Sciences, open to current and new members of any of the 19 chapters Continue Reading →
Alethea Hokum sat quietly, barely breathing. Her glazed eyes showed a faint reflection of the video monitor that had lulled her into semi-consciousness. Startled and just a bit confused, she reached down to silence her vibrating PDA. But something caught her eye. It was a text message offering her an additional 15 percent off if Continue Reading →
REUTERS received a preliminary takeover approach from an unidentified entity. YOUTUBE will begin sharing revenue with top-ranked videos today. The revenue will come from banner ads, and involve a select group of the most popular content creators. YouTube’s VP of Marketing said the payments are justified because “these guys are media entities in their own Continue Reading →
The DOLAN FAMILY privatization bid for CABLEVISION has been accepted by the board, but still must pass a shareholder vote. A “majority of the minority” must approve the deal. BRIGHTCOVE will syndicate CBS NEWS content across blogs and websites. Syndicates will be allowed to insert clips from CBS Evening News with Katie Couric, The Early Continue Reading →