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AOL will pay $850 million to acquire BEBO, the third-ranked social networking site in the US with a worldwide user base of 22 million monthly users. AOL plans to integrate the site with its instant-messaging platform, growing its total audience to 80 million users. Bebo reportedly generated $20 million in revenue and earned $5 million Continue Reading →
SHELLY PALMER reveals what really caused Oprah’s online video meltdown. PROJECT CANOE continues to develop as the major cable companies host monthly meetings in New York and Philadelphia. The targeted and interactive advertising initiative is bringing together Comcast, Time Warner Cable, Cablevision, Cox, Charter and Bright house Networks. The companies are expected to fund a Continue Reading →
Oprah Winfrey
By now, everyone has heard about Oprah Winfrey’s webcast debacle earlier this week. Oprah, the smartest, richest, most successful person in the television business, decided to do a webcast. She promoted it as only she can. To execute, her people assembled the absolute best practices organizations available anywhere. They used the best online distribution platform: Continue Reading →

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