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This past week’s election was truly historic, but for technogeeks and future thinkers there was another equally important vote on Tuesday. The FCC voted 5-0 in favor of developing the conditional unlicensed use of white-space television spectrum. What’s “white space?” On February 17, 2009 American television stations will stop broadcasting in the analog spectrum and Continue Reading →

                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. Steve Ballmer noted that Microsoft is not interested in acquiring Yahoo. Ballmer is quoted as saying “We made an offer, we made another offer.. We moved on.” However, Ballmer did not rule out the possibility of a potential search ads Continue Reading →

                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. Analysts estimate that nearly 71.5 million viewers tuned in to watch election coverage Tuesday night. ABC bested NBC as the most watched broadcast network, while cable coverage was up 50% in household prime-time ratings from four years ago. Google has Continue Reading →

                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. Yesterday’s election helped CNN.com earn a record traffic day. The political web site enjoyed 27 million uniques for 276 million page views yesterday, more than five-times the estimated comScore average of 5 million a day. The FCC approved the acquisition Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. Google and Yahoo will narrow the focus of their search ads deal in order to win approval from the Department of Justice. The revised plans have a two-year limit on the deal, which was expected to last ten, while revenue Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. John McCain’s appearance on Saturday Night Live helped the show average a 9.0 household rating/ 20 share in metered markets. Saturday’s SNL was only beat out by Sarah Palin’s appearance a few weeks ago, which averaged 10.7 rating/ 24 share. Continue Reading →

“Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.” -Television producer and Nixon campaign consultant, Roger Ailes, 1968 When Barack Obama purchased nearly $4 million dollars worth of Primetime to convey a 30-minute message, what was he trying to accomplish? He admitted it was Continue Reading →

                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. Google may back out of its proposed search ads deal with Yahoo. The deal, which has been held up in regulatory scrutiny for months, has faced increasing objections from the DoJ during its negotiations. If the deal doesn’t go down Continue Reading →

  If you are having trouble viewing our video player, check out MediaBytes on YouTube. Barack Obama spent roughly $4 million dollars on 30 minutes of primetime ad space last night. The commercial, which aired on CBS, NBC, MSNBC, Fox and some cable networks, concluded with Bill Clinton stumping for Obama. Obama then hit the Continue Reading →

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