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The fate of the local television is inherently tied to the fate of the Big 3. So much so that a bailout for the automotive industry might as well include a subsidy to be used for local television advertising. Regardless, if a bailout doesn’t work the failed auto industry will decimate local television production crews and local television employees will be out of work all across America.

Alaskan Senator Ted “Tubes” Stevens lost his bid for re-election. Stevens, who lost on his 85th birthday, apparently could not overcome his latest scandal, in which he was convicted on federal corruption charges. Senator Stevens will always be remembered for his ludicrous remarks about the internet.

Hewlett-Packard pre-announced earnings yesterday, issueing a healthy forecast for 2009. The positive outlook comes on news that competitors like Sun Microchips and Cisco Systems noted sharp decreases in demands for corporate technology. The positive outlook helped HP stock increase 10% yesterday.

ESPN signed a four year deal to televise college football’s Bowl Championship Series. The deal, worth a reported $125 million a year, will bring the championship games to cable for the first time. ESPN also acquired the digital rights to the BCS, as well as its official website and maybe allowed to stream games on ESPN360.com and on mobile devices.

Plus, today’s consulting question, “Can Yahoo be saved?” Shelly has the answer on today’s MediaBytes.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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