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Government Regulation
Should the government regulate the use of still or video cameras in public spaces? National monuments? Bridges and tunnels? How about regulating phones with cameras or video recorders in public lavatories? OK, how about this: Should the government be able to regulate production crew activities that will impact the flow of pedestrian or vehicular traffic Continue Reading →

MediaBytes 08.03.2007

OXYGEN MEDIA has sold the first ads through the Online Media Exchange to Intel. A dozen networks registered for the eBay system in time to consider Intel’s slot request. However, there were no other bidders. This was Intel’s first ad purchase on Oxygen. YAHOO has pledged to challenge YOUTUBE‘s dominance in online video. Yahoo will Continue Reading →

MediaBytes 08.02.2007

GOOGLE is reportedly courting wireless operators to carry handsets customized for Google products. The search leader has spent hundreds of millions of dollars on the cellphone project and developed prototype phones. The phones are said to feature all Google mobile applications and a sophisticated new web browser. The company is not seeking an exclusive provider, Continue Reading →

MediaBytes 08.01.2007

THE FCC approved the “open access” provision for the upcoming 700 MHz spectrum auction, which will allow consumers to use any compatible wireless device on 22 of the 62 available megahertz. However, the Commission will not require licensees to resell spectrum to other service providers. The auction will take place before January 28, 2008, and Continue Reading →

MediaBytes 07.31.2007

VIDMETRIX has launched its own multi-site video uploader. The tool will allow video publishers to automatically distribute their content to seven video-sharing sites: YouTube, MySpace, Metacafe, Google, Yahoo, Revver, and Veoh. Tubemogul, which announced a multi-site uploader last week, is adding 3 new distribution sites to its service today, bringing its total reach to 9 Continue Reading →

MediaBytes 07.30.2007

CW is preparing to launch its new “cwickie” ad format. On August 10th, during “Friday Night Smackdown,” ELECTRONIC ARTS will lead off three pods with a 10-second cwickie. In addition, EA will run a 60-second isolated spot near the start of the program, and a 90-second isolated spot near the end. All ads will lead Continue Reading →

You Mean TV is Fake?

WWF
Back when gas prices were really high and the environment was on everybody’s mind, my friend Gary and I used to love to watch WWWF Professional Wrestling on TV. Once each month we would take his mom’s car and drive out to the Nassau Coliseum. We liked to sit in the third-row ring-side, drink beer, Continue Reading →

MediaBytes 07.27.2007

MICROSOFT has acquired AdECN, a small broker of Internet ad space. It will remain a separate company to encourage the growth of a neutral network, but will begin brokering Microsoft ad inventory. aQuantive inventory will be included in the mix. Senator Claire McCaskill told a Senate Commerce Committee that the lack of preparation for the Continue Reading →

MediaBytes 07.26.2007

DIGG has dumped GOOGLE for advertising services, and signed a three-year deal with Microsoft. The deal will utilize Microsoft adCenter to deliver contextually relevant text ads. Digg.com is one of the top social-news sites, drawing almost 10 million visitors in June. FOX and MYSPACE will team up to produce The Storyteller Challenge, an online user-generated Continue Reading →

MediaBytes 07.25.2007

ABC is now streaming high-definition online video. On Tuesday the network launched a beta high-def player on ABC.com, offering one episode each of Lost, Desperate Housewives, Grey’s Anatomy, and Ugly Betty. ABC.com is the first network site to reach the high-def milestone. TUBEMOGUL has launched Load & Track, a free universal video uploading and tracking Continue Reading →

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