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AOL will purchase TACODA, the online behavioral-targeting ad firm. Tacoda serves ads to 4,000 websites, reaching approximately 125 Million people. AOL is reportedly paying between $200 million and $300 million for the acquisition. CROWN CASTLE has pulled the plug on Modeo, its DVB-H mobile TV service. Modeo began trials earlier this year in New York, Continue Reading →

GOOGLE plans to participate in the upcoming auction for the 700 MHz wireless spectrum, provided the FCC adopts certain auction requirements. Google pledged to spend up to $4.6 Billion on spectrum if the auction rules require that winners allow open access to compatible wireless devices. In addition, Google wants auction winners to be required to Continue Reading →

CBS plans to make its television content available on over 400 different websites, executives said on Wednesday. CBS Interactive president Quincy Smith said CBS is committed to open, non-exclusive online partnerships. The network has seen traffic on CBS.com grow rapidly since embracing new online partnerships. The number of unique monthly visitors has jumped from 21 Continue Reading →

VERIZON is partnering with VEOH to bring user-generated clips to cellphones, FiOS TVs, and Verizon’s broadband site. In exchange, Verizon will advertise on VeohTV, the planned online video aggregator. A Veoh channel will launch on Verizon’s V-Cast sometime this week. THE NHL has signed a deal with NEULION to stream live, ad-free games over the Continue Reading →

REVVER will begin testing a new ad model. The site currently offers a clickable billboard at the end of videos. However, this month it will experiment with pre- and post-roll video ads for the first time. As with the billboard model, content creators will share ad revenue 50/50 with Revver. CHARTER COMMUNICATIONS has revamped the Continue Reading →

TIVO has announced a new monthly commercial rating service. The “Top Commercial Rankings” are based on second-by-second data from TiVo DVR’s, and made available via TiVo’s StopWatch data service. The data undercuts many fundamental assumptions about commercial viewing. According to TiVo, four out of five of the most-watched commercials did not run during the ten Continue Reading →

Click for Today’s MediaBytes Video THE ASSOCIATION FOR DOWNLOADABLE MEDIA launches today. The new trade group brings together 15 companies involved in the world of digital distribution, and aims to standardize ad content and measurement in downloadable digital media. Founding members include Apple, Nielsen, and National Public Radio. The trade group will focus on monetizing Continue Reading →

When was the last time you went into a Best Buy and asked to see their Radio Department? That brilliant, but rhetorical, question was posed by Larry Rosin, co-founder and president of Edison Media Research at a Bill Sobel breakfast entitled, “The Future of Radio: 2007 and Beyond.” Larry was responding to a question about Continue Reading →

SOUNDEXCHANGE told a Congressional hearing on Thursday that it would not enforce the Sunday deadline for increased royalty rates, which was threatening to put many Internet radio stations out of business. The company will negotiate new rates with Internet stations. For now, those stations will continue operating. NEXT NEW NETWORKS‘s “Indy Mogul” generated over a Continue Reading →

AOL VIDEO and YAHOO VIDEO have both pulled ahead of MySpace for unique visitors on video-sharing sites. YOUTUBE still leads the pack, with 51 million visitors in June. GOOGLE VIDEO remains in second place, with 18 million uniques. THE WRITERS GUILD of AMERICA flatly rejected a plan from Hollywood producers to completely overhaul existing compensation Continue Reading →